we elevate the
social beauty
making the world of beauty a more authentic, knowledgeable and inclusive space

COMMUNITY X SEEN is a new channel of advocacy,
for a new era in beauty communications.

We discover, nurture and connect socially engaged everyday enthusiasts, nano beauty creators and pro specialists, with the best in beauty to unlock richer social experiences for all.

Created in partnership with the strategic expertise of the SEEN Group, Community x SEEN was born in response to a rapidly evolving media and creator landscape.

"Community X SEEN has supported our objective to build brand awareness in our home market, whilst strengthening advocacy and instilling customer confidence in new product launches"
Sarah Brown, Founder Pai skincare

Born from necessity - rooted in purpose - Born from necessity - rooted in purpose - Born from necessity - rooted in purpose - Born from necessity - rooted in purpose - 

The rise of new social platforms, the boom in diverse nano creators and the accelerated digital aspirations of beauty brands, combined with SEEN to form a creative force of content creation and so much more…

"Community x SEEN has given me opportunities like no other. I love how we get to try products before they launch & how they give all creators a chance."
@staceylouisemakeup Gold Star MUA Creator

Since launching in 2020, COMMUNITY X SEEN has become a living hub of curated content, recommendations, reviews, insights and partnerships. It is now host to a socially engaged network of authentic beauty fans and creators.

Our activations
Our expert teams forge quality brand collaborations with diverse new voices in beauty to produce carefully curated social beauty experiences for all.