CHARLOTTE TILBURY – GLOW TONER LAUNCH

WE CONNECT SKINCARE ENTHUSIASTS WITH THE LATEST SKIN LAUNCHES

To celebrate the launch of Charlotte Tilbury’s Glow Toner innovation, Community x SEEN gave 150 skin enthusiast creators the opportunity to trial the product as a ’daily glow solution’ in their everyday skincare routines.

The campaign aim was to generate UGC around product trail and product reviews with a skin engaged creator community, to live alongside Charlotte Tilbury’s wider launch campaign.

UGC . CONTENT CREATION .

79%
Conversion to Content
327
Pcs of content shared across TikTok and Instagram
4.5M
Potential Impressions
3.12%
Engagement Rate