REVLON — MAKEUP MOVES LAUNCH

WE BRING BRANDS TO LIFE THROUGH NEW CREATORS

To celebrate the launch of Revlon’s ColourStay Satin Ink 16hr Lipstick and the Make Up Moves campaign, Community x SEEN gave 100 nano makeup creators the opportunity to be some of the first to try out the brand new innovation by showing their #makeupmoves.

The campaign aim was to generate UGC for the new lipstick launch, encouraging new user trials and showcasing authentic voices and reviews alongside Revlon’s wider campaign.

UGC. Content Creation.

78%
Conversion to Content
292
Pieces of content shared across TikTok and Instagram
3.0M
Potential Impressions
3%
Engagement Rate