REVLON — NATIONAL LIPSTICK DAY

WE BRING BRANDS TO LIFE THROUGH NEW CREATORS

To celebrate the launch of Revlon’s ColourStay Matte Lite Crayon and National Lipstick Day, Community x SEEN gave 100 nano makeup creators the opportunity to be some of the first to try out the brand new innovation by showing their National Lipstick Day looks.

The campaign aim was to generate UGC for the new lipstick launch, encouraging new user trials and showcasing authentic voices and reviews alongside Revlon’s wider campaign.

UGC. Content Creation.

73%
Conversion to Content
201
Pieces of content shared across TikTok and Instagram
1.5M
Potential Impressions
4.6%
Engagement Rate