For the launch of Simple’s Choose Kindness campaign with global celebrity brand ambassador, COMMUNITY X SEEN shared a casting call with their skincare creators asking them to share ‘one act of kindness’ the they’d either given to another, received or witnessed and why it was meaningful to them.

The responses received we’re truly heart warming and because of this 5 members of the Community were selected to feature in a global advertising campaign alongside Mollie King which was featured within Simple’s key retailer.

Alongside this the 5 creators were chosen to create bespoke content for the year celebrating the campaign.

GIFTING. UGC. OWNED ESTATE. AD. CAMPAIGN USAGE. PAID PARTNERSHIPS.